Reports
Original research on Muslim audiences.
Quarterly insight papers, free to download.
We publish original research to help the sector make better decisions. Enter your details to get the report and hear when the next one lands.
New
UK and US · October 2026
The Donor Data Playbook: First-Party Data for Islamic Charities
A practical guide for Islamic charities to first-party donor data in 2026, with original Wusul research on the tracking used by the largest UK and US Islamic charities.
United Kingdom · November 2026
Muslim Population in the UK: Statistics & Projections
How many Muslims live in the UK, who they are, how they give, and what the data means for organisations that want to reach them. Every figure sourced.
United States · October 2026
Muslim Population in the US: Statistics & Projections
How many Muslims live in America, who they are, and what the data means for organisations that want to reach them. Every figure sourced.
Coming soon
The Muslim Cultural Intelligence Gap
Our first insight paper, defining the gap and what closing it looks like. Coming soon.