Last updated: 23 September 2026
Wusul ("we", "us") is a Muslim audience intelligence company operating at wusul.io. This policy explains what personal information we collect, why we collect it, and what rights you have over it.
What we collect, and why
Newsletter subscription. If you subscribe to our newsletter we collect your email address, and your name if you give it. We use it to send you our newsletter and occasional insights. Subscriptions are managed through Ghost, our publishing platform, and emails are delivered by Mailgun.
Contact form and report requests. If you contact us or request a report we collect your name, email address, organisation, and your message. We use this to reply to you and, where you asked for a report, to send it to you when it is published. These submissions pass through Cloudflare and are delivered to our team email.
Booking a call. If you book a call, scheduling is handled by Cal.com, which collects the details you enter there. Cal.com's own privacy policy applies to that processing.
Technical data. Our site is served through Cloudflare, which processes IP addresses and request data in order to deliver and secure the site.
Cookies and analytics
We use Google Tag Manager to load Google Analytics so we can understand how visitors use the site: which pages are read, how people arrive, and what is not working. This is measurement only. We do not sell your data and we do not run advertising retargeting.
These analytics cookies are not loaded until you accept them. When you first visit, a banner asks for your choice, and until you accept, analytics and advertising storage stay switched off. Essential cookies needed to make the site work are always active.
You can change or withdraw your choice at any time by clearing this site's cookies in your browser, which will make the banner appear again on your next visit. You can also block cookies entirely in your browser settings.
Legal basis
We process your data on the basis of your consent, for the newsletter, report requests and analytics cookies, and on our legitimate interest in responding to enquiries you choose to send us.
How long we keep it
Newsletter data is kept until you unsubscribe. Enquiry emails are kept for as long as we need them to handle your request and to keep a record of our correspondence. You can ask us to delete your data at any time.
Sharing
We do not sell your data. We share it only with the service providers needed to run this site: our hosting provider, Mailgun for email delivery, Cloudflare for security and delivery, Google for analytics, and Cal.com for scheduling. Each acts under its own data protection commitments. Some of these providers may process data outside the UK or EU under appropriate safeguards.
Your rights
Under UK GDPR you have the right to access, correct, delete or export your personal data, to object to or restrict processing, and to withdraw consent at any time. Every newsletter email includes an unsubscribe link. To exercise any right, email [email protected]. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.
Contact
Wusul · [email protected]
We may update this policy as the site evolves. The "last updated" date above will always reflect the current version.